'El Camino', St.James way - a case study
Anyone who knows me knows how much I like a good marketing strategy. Not too long ago, I have discussed one here, from the past, regarding the sale of coffee in Porto - a very successful one, by the way! But the one I will discuss next is much older, and gave rise to a presently thriving tourism product: 'El Camino', the pilgrimage way to Santiago de Compostela!
est.reading time: 3 min
A statue with a nomadic lifestyle
(January, 10th, 2024) The iconic statue 'o Porto' was relocated. It is now placed next to the 'old town hall' tower, a few meters away from Porto's Cathedral - and has a shiny new golden spear!
This stoic figure, sculpted in the 1800s, has seen the city change dramatically over the last two centuries, and it has been quite the traveler itself. Kind of a tourist in its own city! Shall we learn a bit more about its journey and symbology?
Sérgio é o fundador da Porto Running Tours, corre regularmente desde 1999 e desde 2015 que guia visitas em corrida na Invicta enquanto revela algumas das suas mais fascinantes histórias.
PORTO RUNNING TOURS
We're passionate about running and passionate about Porto!
WE'RE LISTED ON
Your gateway to fun and unique running tours worldwide.
We practice sustainable tourism!