Est. reading time: 6 minutes
Adriano Telles left his small village in the north of Portugal, Alvarenga, at the age of 12. Destination: Brazil. At the age of 44, he was back and opened his first coffeehouse and coffee import business in Porto. His success, back in 1903, was due mainly to his smart marketing techniques, even though his product was not as popular as it is nowadays!
Can these marketing lessons from the past possibly be of use for the future success of a small running tour outfit, such as Porto Running Tours?
Est. reading time: 8 minutes
So, here we are: November 2020, cold days and rain in most of the northern hemisphere... And a pandemic... While some of us seek comfort in a cup of tea while watching the news on TV about these turbulent times, others turn to their wine stock and serve themselves a glass of Port (no judgement here, I honestly consider it to be a sign of good taste!!) ...
After all, are these two 'comfort drinks' all that different?
With Porto and the Douro valley as a backdrop, let's set out in search of points of intersection between Port and tea, they do have a few things in common!
...who banned Coca-Cola from being sold in Portugal in the 1920's?
Est.reading time: 10 min
If I was to name one person that perfectly epitomizes to spirit of the fight against pandemics in Portugal, I would not hesitate: Porto-born Ricardo Jorge.
Yet, regardless of his decisive contributions to public health in the country, some of the Portuguese know him for a quirkier story of a long lasting ban of the most recognizable of sparkling drinks...! Let's put the gear in reverse and scroll down the timeline to learn a bit more about this remarkable man's actions.
"Long live the King! Long live the people!
Some people led extraordinary lives
Our 'King-soldier', Pedro IV, the 'Liberator', was born in Portugal 220 years ago, in 1798. When he turned 24 he was proclaimed the first emperor of Brazil, 'Pedro I', to which he had recently given independence from Portugal. That day was also 12th October, of 1822.
Over the course of Pedro's short life (34years) he abdicated the throne twice, was father to 19 children and fought many battles for freedom, in two different continents. Pedro's heart is nowadays the most amazing treasure the city of Porto has in its care.
In this post I share a couple more of utterly unbelievable -real- stories about him...!
Sérgio é o fundador da Porto Running Tours, corre regularmente desde 1999 e desde 2015 que guia visitas em corrida na Invicta enquanto revela algumas das suas mais fascinantes histórias.
Sérgio is the founder of Porto Running Tours, a keen runner since 1999 and a friendly running tour guide-storyteller since 2015.
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