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Est. reading time: 6 minutes
Adriano Telles left his small village in the north of Portugal, Alvarenga, at the age of 12. Destination: Brazil. At the age of 44, he was back and opened his first coffeehouse and coffee import business in Porto. His success, back in 1903, was due mainly to his smart marketing techniques, even though his product was not as popular as it is nowadays!
Can these marketing lessons from the past possibly be of use for the future success of a small running tour outfit, such as Porto Running Tours? 
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Est. reading time: 8 minutes
So, here we are: November 2020, cold days and rain in most of the northern hemisphere... And a pandemic... While some of us seek comfort in a cup of tea while watching the news on TV about these turbulent times, others turn to their wine stock and serve themselves a glass of Port (no judgement here, I honestly consider it to be a sign of good taste!!) ...
After all, are these two 'comfort drinks' all that different? With Porto and the Douro valley as a backdrop, let's set out in search of points of intersection between Port and tea, they do have a few things in common! 
"Long live the King! Long live the people!
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WE KEPT IT SHORT
The following list is not about gourmet experiences. It is not about a search for the best food or the most authentic, nor about the cheapest prices or the most expensive meals. It's really not. There's also no partnership with us or commissions from their side. This is simply a list of places I enjoy having a meal in the company of friends or family. And these are the places I return to because, for some reason, I happen to like them :)
A DASH OF IRONY
Guess what… a new Starbucks franchisee cafe just opened in Porto… yay.. (not...!)
You know, we've all done things in the past that we’re not proud of. Mine include entering Starbucks a few years back in Madrid on a desperate quest for free wi-fi or going for a BigMAc burguer in Vienna. Oh and… those chicken wings at a KFC in London… shame on me…!! Yes, I have been a lazy tourist, I must admit. Against all guidelines of sustainable tourism, I have 'sinned'. Not proud of it though..!!
Autor/Author
Sérgio é o fundador da Porto Running Tours, corre regularmente desde 1999 e desde 2015 que guia visitas em corrida na Invicta enquanto revela algumas das suas mais fascinantes histórias.
Sérgio is the founder of Porto Running Tours, a keen runner since 1999 and a friendly running tour guide-storyteller since 2015.
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