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Est. reading time: 6 minutes
Adriano Telles left his small village in the north of Portugal, Alvarenga, at the age of 12. Destination: Brazil. At the age of 44, he was back and opened his first coffeehouse and coffee import business in Porto. His success, back in 1903, was due mainly to his smart marketing techniques, even though his product was not as popular as it is nowadays!
Can these marketing lessons from the past possibly be of any use for the future success of a small running tour outfit, such as Porto Running Tours? 
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Est. reading time: 8 minutes
So, here we are: November 2020, cold days and rain in most of the northern hemisphere... And a pandemic... While some of us seek comfort in a cup of tea while watching the news on TV about these turbulent times, others turn to their wine stock and serve themselves a glass of Port (no judgement here, I honestly consider it to be a sign of good taste!!) ...
After all, are these two 'comfort drinks' all that different? With Porto and the Douro valley as a backdrop, let's set out in search of points of intersection between Port and tea, they do have a few things in common! 
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Autor/Author
Sérgio é o fundador da Porto Running Tours, corre regularmente desde 1999 e desde 2015 que guia visitas em corrida na Invicta enquanto revela algumas das suas mais fascinantes histórias. 
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Porto Running Tours is a locally owned micro-business,
providing authentic running experiences in Porto since 2015
providing authentic running experiences in Porto since 2015
We practice sustainable tourism. Book directly with us!
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I am training for a half marathon and was worried when I realized that my (scheduled) longest training run coincided with my vacation to Portugal. Despite my best intentions, I am just not disciplined... more »
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I am currently training for the NYC marathon and while traveling in Porto needed to maintain my training scheduled so I decided to do a 15 mile run with Porto Running tours. I am so happy that I did! ... more »
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I had a wonderful running tour with Sergio early in the morning on a recent trip. Sergio was very friendly and had a lot of history to share with me along the way. He made sure we hit all of the top s... more »
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