Est. reading time: 6 minutes
Adriano Telles left his small village in the north of Portugal, Alvarenga, at the age of 12. Destination: Brazil. At the age of 44, he was back and opened his first coffeehouse and coffee import business in Porto. His success, back in 1903, was due mainly to his smart marketing techniques, even though his product was not as popular as it is nowadays!
Can these marketing lessons from the past possibly be of any use for the future success of a small running tour outfit, such as Porto Running Tours?
Est. reading time: 8 minutes
So, here we are: November 2020, cold days and rain in most of the northern hemisphere... And a pandemic... While some of us seek comfort in a cup of tea while watching the news on TV about these turbulent times, others turn to their wine stock and serve themselves a glass of Port (no judgement here, I honestly consider it to be a sign of good taste!!) ...
After all, are these two 'comfort drinks' all that different?
With Porto and the Douro valley as a backdrop, let's set out in search of points of intersection between Port and tea, they do have a few things in common!
Sérgio é o fundador da Porto Running Tours, corre regularmente desde 1999 e desde 2015 que guia visitas em corrida na Invicta enquanto revela algumas das suas mais fascinantes histórias.
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