neologisms: love them or hate them?
Honestly, I have no feelings of prejudice towards neologisms. Terrible as some may sound at first, I have come to like these made-up words that combine different concepts or activities.
The bLeisure buzzword is a bit on the horrendous side but people have been using it to describe a new type of business traveller: one who fits in leisure travel while 'on the road'. Even some companies are realizing that helping their traveling executives to tag on some me-time to work trips is a good way to retain talent and provide some work-life balance.
However, professional or personal commitments at home may mean you can't book that extra day.
This is where Sightrunning comes in.
Sérgio is the founder of Porto Running Tours, a keen runner since 1999 and a friendly running tour guide-storyteller since 2015.
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