“BLeisure”, “Sightrunning”... really?!?

neologisms: love them or hate them?

Honestly, I have no feelings of prejudice towards neologisms. Terrible as some may sound at first, I have come to like these made-up words that combine different concepts or activities.

The bLeisure buzzword is a bit on the horrendous side but people have been using it to describe a new type of business traveller: one who fits in leisure travel while 'on the road'. Even some companies are realizing that helping their traveling executives to tag on some me-time to work trips is a good way to retain talent and provide some work-life balance.

However, professional or personal commitments at home may mean you can't book that extra day. 

​This is where Sightrunning comes in.   

In Porto for a conference, Daniel showed up at 7a.m. for his running tour proudly wearing his ​London marathon finisher t-shirt.

In Porto for a conference, Daniel showed up at 7a.m. for his running tour proudly wearing his ​London marathon finisher t-shirt.

In Porto for a conference, Daniel showed up at 7a.m. for his running tour proudly wearing his ​London marathon finisher t-shirt.

In Porto for a conference, Daniel showed up at 7a.m. for his running tour proudly wearing his ​London marathon finisher t-shirt.

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